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Godbold's Vegetable Balsam
Goldbold's Vegetable Balsam was an English patent medicine concocted by Nathaniel Godbold (d.1799) in 1785, and produced by Godbold and later his sons into the 19th century.
Godbold was originally a gingerbread baker, but his product became one of the best-selling patent medicines of the 18th century for syphilis and various other maladies. Though profits tailed off after the first ten years, Godbold made a small fortune and purchased a country estate from his profits.
==Novel advertising==
After his death in 1799, his epitaph at the Church of St. Peter & St. Paul, Godalming was a literal advertisement for the product.〔Lane, Joan. (A Social History of Medicine: Health, Healing and Disease in England, 1750-1950 ), pp. 152-53 (2001)〕〔Farington, Joseph. (The Farington Diary, Vol. I ), p. 248 (1922 edition)〕〔(4 July 1868). (Monumental Advertisements ), ''Notes and Queries, p. 33〕〔Harper, Charles G. (The Portsmouth Road and Its Tributaries: To-day and in Days of Old ), p. 184 (1895)〕 The 1911 Encyclopædia Britannica even cited the epitaph in its entirety in its entry for advertising:
In concluding this review of methods of advertising, other than advertisements in periodical publications, we may add that the most extraordinary attempt at advertisement which is known to exist is to be found at the churchyard at Godalming, Surrey, where the following epitaph was placed upon a tombstone:—
Sacred
To the memory of
Nathaniel Godbold Esq.
Inventor & Proprietor
of that excellent medicine
The Vegetable Balsam
For the Cure of Consumptions & Asthmas.
He departed this Life
The 17th. day of Decr. 1799
Aged 69 years.
Hic Cineres, ubique Fama.〔1911 Encyclopaedia Britannica entry for Advertisement〕〔Mason, Nicholas. (Literary Advertising and the Shaping of British Romanticism ), pp. 18-19 (2013)〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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